Better than free
Corbett | February 9, 2008 11:21 AM
I found this article by Kevin Kelly fascinating not only for his ideas on digital product, but for how to make yourself worthwhile in a super competitive and crowded market like China.
"When copies are super abundant, they become worthless. When copies are super abundant, stuff which can't be copied becomes scarce and valuable."
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Paul Denlinger
February 11, 2008 10:14 PM
In China especially, I think that the only kind of information people are likely to pay for is information which will help them make more money.
That is how the TV and radio personalities who do technical analysis on China's stock markets make money.
First, they make a few accurate calls which make other people some money. When they get enough attention/followers then they start blogging. Then they get a TV show which they get paid for. Then a magazine column which they get paid for.
Then they set up an expensive newsletter (subscription-based) which offers "premium" information to people who are willing to pay.
I don't think it's possible to see everything as being purely digital in China; most Chinese are not ready for that yet.