New Barlun 纽巴伦

Corbett | April 17, 2012 9:34 AM

Caught this one in Wuhan while in a mid-tier center.

New Barlun.JPG

It's funny for a lot of reasons. In Chinese New Balance is 新百伦 xin bai lun, and the crossover keeps the meaning of "New" (xin = new) while phonetically getting close to Balance with bai lun.

This fake goes for the full phonetic copy with 纽巴伦 niu ba lun. Niu is the same as in New York (纽约) which everyone knows is "New." Then they took that extra step and messed it up with Barlun. So it's both cheesy and funny. They had their own booth too.

Category: Mr. Asia

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